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Convert
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Quickly Create Your Author Platform to Convert Visitors into Readers and Long-Term Customers…

(Without Hiring a Tech Team or Relying on Your Publisher)

In less than a year we increased 13yrs of Dark Moon Press profits by 50%; allowing Mr. Vernor to quit his hotel laundry job and begin building his dream horror convention.

Are you really doing everything possible to publish, distribute and market your book?

Wouldn’t it be nice to reach more readers with less time and effort; even if you’re already with a traditional publisher?

Wouldn’t you like to help more people and improve more lives while growing your business?

Master the art of storyselling to convert your readers into long-term clients. Your writing is your passion and you can help your readers more with the products, services and offers you will soon be able to create. People come to you looking for solutions. By becoming an expert at telling your stories in a way that influences people to take action, you guide them on a path toward the results they want. This is how you change lives and this is how you grow your business.

Most people don’t understand their expertise is key to selling their products and services. Your story, why you are writing your book is what initially gets people to read then continue with you over time. Your story can change someone’s life. The impact of the right message at the right time is immeasurable. Your message could help save marriages, repair families, improve someone’s health, build a business, and more…but only if you learn how to get your story to the right people at the right time.

– discover your expertise and gain the confidence to become a leader

– build a movement of people and improve the lives of your readers

– make your passion a career and transform lives through text, audio, video and much more

We can help you…

Brainstorm Niches
  • What Makes a Good Niche
  • Good Niches for You
  • Niche Research Sheets
  • Hobbies
  • Marketplaces
  • Content Marketplaces
  • Affiliate Networks
  • Reverse Engineer Networks
  • Footer Disclaimers

Qualify Niches
  • Deep Niche Research
  • Big Sites
  • Small Sites
  • Affiliate Programs
  • Info Products
  • CPC
  • Commercial Keywords
  • Seasonality
  • Link Building
  • Social Communities
  • Credibility
  • Interest
  • Niche Decision

Plan Your Site
  • Expanding Competitors
  • Expanding Monetization Research
  • Expanding Keywords
  • Competitor Reverse Engineering
  • Expanding Skyscraper Content
  • Sitemap

Set Up Your Site
  • Do’s & Don’t When Picking a Domain Name
  • Picking a domain
  • Hosting Setup
  • SSL & Cloudflare
  • Basic WordPress settings
  • Theme Install
  • Elementor Pro
  • Google Analytics
  • Google Search Console
  • Rankmath Setup
  • Site Speed
  • Gsuite and Email

Brand Your Site
  • Picking Brand Colors
  • Picking Your Brand Font
  • Creating a Logo in Canva
  • Favicon
  • Branded Images
  • Applying Your Branding

Set Up Posts and Pages
  • Site Structure
  • Inspiration
  • Header
  • Footer
  • Post Template
  • Page Template
  • Home Page
  • Hub Pages
  • Contact Page
  • Privacy Policy
  • About Page

Prepare Info Content
  • Creating Content for Web Users
  • Types of Info Content
  • Writing for Google
  • Using Content Templates
  • Question Posts
  • Content Templates- Question Posts
  • Lists Posts
  • Content Template- List Posts
  • Writing Guidelines

Write Content
  • Article & Template Selection
  • Article Length
  • How to Research Content
  • SERP
  • Related Articles
  • YouTube
  • Social Communities
  • Asking
  • Planning
  • Extra Prep
  • Writing the Body
  • Writing the Intro
  • Writing the Outro
  • Editing

Upload & Optimize Content
  • Uploading Content
  • Meta Title
  • Article Title
  • Social Title + Description
  • URL
  • Adding Images
  • Meta Description
  • Internal Linking
  • External Linking
  • WP Categories
  • Publishing
  • Index Your Site

Initial Link Building
  • Anatomy of Links
  • Intro to HARO
  • HARO Prospecting
  • Answering HARO
  • HARO Results
  • Guest Posting Overview
  • Guest Posting Prospecting
  • Guest Posting Outreach
  • Guest Posting Pitching Topics
  • Negotiation
  • Writing Guest Posts
  • Guest Posting Results
  • Skyscraper Overview
  • Skyscraper Prospecting
  • Skyscraper Bulk Email Finding
  • Using the Hunter Lead Tool
  • Skyscraper Outreach Templates
  • Skyscraper Outreach
  • Skyscraper Results
  • Email Deliverability
  • Finding Emails Manually
  • Crossniching

Affliate Monetization Set Up
  • How Affiliate Programs Work
  • Affiliate Program Signup
  • Affiliate Link Management
  • Amazon Overview
  • Amazon Signup
  • Using Amazon Associates
  • Affiliate Rules
  • Affiliate Disclosure
  • Getting Paid

Commercial Content
  • How Commercial Content Fits into Your Site
  • Types of Commercial Content
  • [Template] Reviews
  • [Template] Roundup Reviews
  • [Template] A vs B
  • [Template] Alternatives
  • Structuring Commercial Content
  • Researching Commercial Content
  • Commercial Content Buying Guides
  • Commercial Content Product Sections
  • Commercial Content Intros
  • Commercial Content Outros
  • Uploading & Publishing Commercial Content

Advanced Tactics
  • Sticky Header for High Paying Offers
  • Getting Faster at Writing
  • Hiring Writers
  • Managing Writers
  • Outsourcing Content

Become an Authority
  • Monthly Tracking Sheet
  • What to Do for the Next Year

First of all, Heather and Cory Buford are incredibly talented people who also happen to be extremely nice. Try to find that in the business world today. It´s not easy. My experience with them has been extraordinary. They go above and beyond to make sure their clients are not just satisfied, but thrilled with the finished product, be it a web design, flyer, or any of their numerous services. If you´re looking for that personalized service that is fast, and reasonably priced, then Green Butterfly is the company for you.
Allison Hobbs
Heather and Cory have been nothing short of amazing since I joined their team. The pair compliment each other and the magic they produce shows their clients they have a keen eye when it comes to creativity and design. I´m also pleased with innovative suggestions from the duo, which put their clients in a business limelight for better exposure and higher sales. I recommend Green Butterfly to anyone who is looking for a marketing team who gives the one on one attention that is required in the corporate world.
Darrien Lee
As an author it´s essential to have a strong web presence. Unfortunately, I had the same old website for years. It was time for a change so I turned to Green Butterfly. They gave my old, outdated website a sorely needed extreme makeover — and they did it fast! They were easy to work with, and explained technical terms in a way anyone can understand. I´m thrilled about my new site. I regularly receive compliments on its design. I recommend Green Butterfly to anyone looking for a professional website at a good price!
Michael T. Owens
Intro to eBooks
  1. What Can Publishing an Ebook Do For You?
  2. Why Ebooks Are Better Than Hard Copies
  3. Getting Started Is Easier Than You Think
  4. How to Avoid the Number One Mistake That Most People Make When Writing an Ebook
  5. Things You Shouldn’t Forget to Include in Your Ebook
  6. Getting Your Ebook Ready for Launch
  7. Tools for Automation
  8. 10 Steps to a Successful Sales Page
  9. How to Price Your Ebook
  10. Marketing Strategies that Won’t Cost You a Dime
  11. Paid Marketing Techniques
  12. The Power of an Affiliate Sales Force

Build Your Author Platform First
  1. Rule the Retailers
    1. Merchandising
    2. Exclusivity vs Broad Reach
    3. Pricing Strategies
  2. Drive Endless Traffic
    1. Keywords & Categories
    2. Boost Your Traffic with Permafree
    3. Smart Promotion Tactics
    4. Build Your Dream Team
  3. Convert Traffic into Subscribers
    1. Your Book Funnel
    2. Optimize Your Author Website
    3. How to add Readers via Giveaways
    4. Create an Irresistible Event
  4. Engage Your Audience
    1. Why Readers Don’t Buy
    2. Priming the Sale
    3. Scarcity – the Secret Sauce
    4. Social Media Mastery
    5. Getting Hundreds of 5 Star Reviews
    6. Your Automated Selling System
  5. The Ultimate Launch Template
    1. Build Your Launch Team
    2. Your Launch Day Template
    3. Building Buzz
  6. Facebook Profit on Autopilot
    1. Intro to Power Editor
    2. How to Track Results with Pixels
    3. Tweak your Ads for Better Results
    4. Ninja Tips

Use Books to Expand Your Business
  1. Increase Your Visibility
    1. Ladders and Funnels
      1. Secret Formula
      2. Value Ladder
      3. From a Ladder to a Funnel
      4. How to Find Your Dream Customers
      5. Thee Types of Traffic
    2. Your Communication Funnel
      1. The Attractive Character
      2. The Soap Opera Sequence
      3. Daily Seinfeld Sequence
    3. Funnelology Leading Your Customers to the Sale (Over and Over Again)
      1. Reverse Engineering a Successful Funnel
      2. Seven Phases of a Funnel
      3. The Twenty-Three Building Blocks of a Funnel
      4. Frontend vs. Backend Funnels
      5. The Best Bait
    4. Funnels and Scripts
      1. Front End Funnels
        1. Two-Step, Free-Plus-Shipping
        2. Self-Liquidating Offer Funnel
        3. Continuity
      2. Funnels for the Middle of the Value Ladder
        1. The Perfect Webinar
        2. Invisible Funnel Webinar
        3. Product Launch
      3. Backend Funnel
        1. High-Ticket, Three-Step Application
  2. Build Your Credibility
    1. Creating Your Mass Movement
      1. The Charismatic Leader / Attractive Character
      2. The Cause
      3. The New Opportunity
      4. The Opportunity Switch
    2. Creating Belief
      1. The Big Domino
      2. The Epiphany Bridge
      3. The Hero’s Two Journeys
      4. The Epiphany Bridge Scrips
      5. False Belief Patterns
      6. The 3 Secrets
    3. Your Moral Obligation
      1. The Stack Slide
      2. The Perfect Webinar
      3. The One Thing
      4. Breaking and Rebuilding Belief Patterns
      5. The Stack
      6. Trial Closes
    4. The Funnels
      1. The Perfect Webinar Model Secret
      2. Question Close (For High-Ticket Offers)
      3. The Perfect Webinar Hack
      4. Email Epiphany Funnels
      5. Epiphany Product Launch Funnels
    5. What’s Next
      1. Fill Your Funnel
  3. Achieve Profitability
    1. Your Dream Customer
      1. Who Is Your Dream Customer?
      2. Where Are They Hiding? The Dream 100
      3. Hook, Story, Offer, and the Attractive Character
      4. Work Your Way In, Buy Your Way In
      5. Traffic That You Own
      6. Follow-Up Funnels
      7. Infiltrating the Dream 100
    2. Fill Your Funnel
      1. Fill Your Funnel Organically (Working Your Way In)
      2. Fill Your Funnel with Paid Ads (Buying Your Way In)
      3. Instagram Traffic Secrets
      4. Facebook Traffic Secrets
      5. Google Traffic Secrets
      6. After the Slaps and the Snaps
      7. Conversation Domination
    3. Growth Hacking
      1. The Funnel Hub
      2. Other People’s Distribution Channels
      3. Your Affiliate Army
      4. Cold Traffic
      5. Other Growth Hacks

Expand Your Business Beyond Books
  1. Brainstorm Niches
    1. What Makes a Good Niche
    2. Good Niches for You
    3. Niche Research Sheets
    4. Hobbies
    5. Marketplaces
    6. Content Marketplaces
    7. Affiliate Networks
    8. Reverse Engineer Networks
    9. Footer Disclaimers
  2. Qualify Niches
    1. Deep Niche Research
    2. Big Sites
    3. Small Sites
    4. Affiliate Programs
    5. Info Products
    6. CPC
    7. Commercial Keywords
    8. Seasonality
    9. Link Building
    10. Social Communities
    11. Credibility
    12. Interest
    13. Niche Decision
  3. Plan Your Site
    1. Expanding Competitors
    2. Expanding Monetization Research
    3. Expanding Keywords
    4. Competitor Reverse Engineering
    5. Expanding Skyscraper Content
    6. Sitemap
  4. Set Up Your Site
    1. Do’s & Don’t When Picking a Domain Name
    2. Picking a domain
    3. Hosting Setup
    4. SSL & Cloudflare
    5. Basic WordPress settings
    6. Theme Install
    7. Elementor Pro
    8. Google Analytics
    9. Google Search Console
    10. Rankmath Setup
    11. Site Speed
    12. Gsuite and Email
  5. Brand Your Site
    1. Picking Brand Colors
    2. Picking Your Brand Font
    3. Creating a Logo in Canva
    4. Favicon
    5. Branded Images
    6. Applying Your Branding
  6. Set Up Posts & Pages
    1. Site Structure
    2. Inspiration
    3. Header
    4. Footer
    5. Post Template
    6. Page Template
    7. Home Page
    8. Hub Pages
    9. Contact Page
    10. Privacy Policy
    11. About Page
  7. Prepare Info Content
    1. Creating Content for Web Users
    2. Types of Info Content
    3. Writing for Google
    4. Using Content Templates
    5. Question Posts
    6. Content Templates- Question Posts
    7. Lists Posts
    8. Content Template- List Posts
    9. Writing Guidelines
  8. Write Content
    1. Article & Template Selection
    2. Article Length
    3. How to Research Content
    4. SERP
    5. Related Articles
    6. YouTube
    7. Social Communities
    8. Asking
    9. Planning
    10. Extra Prep
    11. Writing the Body
    12. Writing the Intro
    13. Writing the Outro
    14. Editing
  9. Upload and Optimize Content
    1. Uploading Content
    2. Meta Title
    3. Article Title
    4. Social Title + Description
    5. URL
    6. Adding Images
    7. Meta Description
    8. Internal Linking
    9. External Linking
    10. WP Categories
    11. Publishing
    12. Index Your Site
  10. Initial Link Build
    1. Anatomy of Links
    2. Intro to HARO
    3. HARO Prospecting
    4. Answering HARO
    5. HARO Results
    6. Guest Posting Overview
    7. Guest Posting Prospecting
    8. Guest Posting Outreach
    9. Guest Posting Pitching Topics
    10. Negotiation
    11. Writing Guest Posts
    12. Guest Posting Results
    13. Skyscraper Overview
    14. Skyscraper Prospecting
    15. Skyscraper Bulk Email Finding
    16. Using the Hunter Lead Tool
    17. Skyscraper Outreach Templates
    18. Skyscraper Outreach
    19. Skyscraper Results
    20. Email Deliverability
    21. Finding Emails Manually
    22. Crossniching
  11. Affiliate Monetization Set Up
    1. How Affiliate Programs Work
    2. Affiliate Program Signup
    3. Affiliate Link Management
    4. Amazon Overview
    5. Amazon Signup
    6. Using Amazon Associates
    7. Affiliate Rules
    8. Affiliate Disclosure
    9. Getting Paid
  12. Commercial Content
    1. How Commercial Content Fits into Your Site
    2. Types of Commercial Content
    3. [Template] Reviews
    4. [Template] Roundup Reviews
    5. [Template] A vs B
    6. [Template] Alternatives
    7. Structuring Commercial Content
    8. Researching Commercial Content
    9. Commercial Content Buying Guides
    10. Commercial Content Product Sections
    11. Commercial Content Intros
    12. Commercial Content Outros
    13. Uploading & Publishing Commercial Content
  13. Advanced Tactics
    1. Sticky Header for High Paying Offers
    2. Getting Faster at Writing
    3. Hiring Writers
    4. Managing Writers
    5. Outsourcing Content
  14. Become an Authority
    1. Monthly Tracking Sheet
    2. What to Do for the Next Year

How may I help you? Are you:

New to Writing and Overwhelmed

Self-published and Want to Do More

Traditionally Published and Want to Do More

Traditionally Published and Currently Unhappy

You Are Not Alone

Having trouble contacting your current publisher or simply have questions and need advice?

Feel free to call 419-460-5229 or email Heather@Green-Butterfly.org.