What We Stand For (Heather Buford)
I’ve been in publishing since the 1980s — long enough to see how stories change lives and how the industry can miss the people behind those stories.
At Green Butterfly, we believe:
- Your voice matters.
- Your story deserves to be heard with dignity and strategy.
- Marketing is not an add-on — it’s part of your author journey.
We’re not a traditional publisher — and that’s intentional. What we offer instead is publishing plus partnership. You’ll find:
- Digital-first publishing and print-on-demand distribution
→ Distribution designed for impact and adaptability. - Marketing systems that help your work reach real people
→ Whether you’re building a platform, expanding your business, or growing your influence. - Author support that knows strategy, not just mechanics
→ We help you build an audience, not just publish a book.
Here, authenticity meets action. You won’t find buzzwords or vague promises. What you will find is clarity, craft, and community.
Why We Built Green Butterfly (Cory Buford)
I’ve always believed that technology isn’t just about tools — it’s about opportunity and agency. In 1997 I built my first website to help people share and support one another. That wasn’t code to me; it was potential — a digital frontier where human creativity could grow without gatekeepers.
Over the years, I saw two persistent problems in publishing:
- Most authors are left alone once their book is published.
- Many traditional publishers don’t offer the visibility and marketing authors truly need.
So we asked a simple question:
What if publishing were not the finish line — but the beginning of a system that helps authors thrive? The answer became Green Butterfly.
Here, we design platforms and marketing systems that help creators become discoverable, build audiences, and leverage their work as a foundation for impact. Whether you’re new to writing, self-published and ready to grow, or traditionally published and craving more influence — we build bridges where others leave gaps.
How We Combine Our Strengths
Together, we bring:
- Heather’s publishing experience and editorial empathy — protecting voice and ensuring every narrative is treated with care.
- Cory’s strategic systems thinking — designing processes that help authors scale with sound logic and integrity.
Our work is the marriage of structure and substance — the kind that turns manuscripts into momentum.
Who We Serve
Green Butterfly supports:
- Writers brand new to publishing
- Self-published authors ready to accelerate
- Authors traditionally published but looking for more support
- Writers feeling constrained or underserved by their current publishers
You are not alone here — and you don’t have to figure it all out by yourself.
Our Values
We believe in:
- Integrity over hype
- Agency over algorithm
- Story plus strategy
- Empowerment over gimmicks
This means:
- Real results come from systems you understand.
- Your book can be a launch pad, not a landing zone.
- Marketing happens with dignity — not coercion or exploitation.
Our Mission in a Sentence
To help authors publish with purpose and market with meaning — transforming stories into sustainable influence and real-world impact.
Want to Know More?
If you’re curious about how we help authors thrive, not just publish, we’d love to talk.